PAPAIOANNOU FASHION was founded in 1985, with the opening of its first store in the city of Ierapetra. In the early days, it acted as an official reseller of the most important brands worldwide. Today, modafirmati.gr gives the possibility with the guarantee of PAPAIOANNOU FASHION to choose any brand that exists worldwide at the most competitive price. Easy, fast and of course reliable. The word "modafirmati" is usually a term used to describe clothes or accessories that bear the label of a well-known fashion designer or a major fashion house. These products are usually characterized by: * High quality materials: High quality materials such as natural fabrics and leathers are used to ensure the durability and luxury of the product. * Special design: the clothes and accessories have unique designs and elegant lines that set them apart from the most basic clothes. * High price: Due to the materials, design and brand name, these products are usually priced higher than their counterparts from other brands. * Selective distribution: These products are usually available in specialty stores or online platforms, and not in all clothing stores. Simply put, "modafirmati" are fashionable clothes and accessories designed by well-known fashion houses. Why would someone choose a "modafirmati" product? PAPAIOANNOU FASHION was founded in 1985, with the opening of the first * Quality and durability: High quality materials ensure that the product will last longer. * Unique style: Unique design allows one to stand out and express their personal style. What to look out for when buying branded items. * Authenticity:Make sure you are buying genuine products and not fakes. Check the code of each product on the web.* Quality of workmanship: Check carefully the seams, materials and general construction of the product. * Brand philosophy: Find out about the brand's philosophy and the values it represents. Do you want to learn more about specific brands or how to combine "modafirmati" with other clothes? Don't hesitate to ask! Notes: "modafirmati" is not an established technical terminology. It is mainly used in everyday language to describe designer clothes and accessories. Thank you very much.